BG
The AI slop era needs an authenticity check

Your marketing sounds fake
Here's proof.

Score your ads, emails, landing pages, and social posts on a proprietary Authenticity Index. Flag AI slop, jargon, greenwashing, and fake urgency — then get genuine alternatives.

3 free scores / month · No signup required · Results in 15 seconds

73%

of consumers trust brands LESS due to AI content

more content produced than 2022 — almost all AI-assisted

#1

'Authentic' is the top word for why consumers trust a brand

The Problem

AI content is technically correct — and totally hollow

The explosion of generative AI tools has flooded the internet with content that sounds right but feels wrong. Consumers notice. Trust erodes. And every brand starts sounding exactly the same.

🤖

AI-Generated Filler

Vague, over-padded, soulless prose that says nothing specific

💼

Corporate Jargon

'Synergy', 'world-class', 'leverage' — words that mean nothing

False Urgency

'Only 2 left!' when there are 2,000 in stock

🌿

Greenwashing

Vague sustainability claims with zero substance

🎭

Performative Empathy

'We care about you' with no proof or action

📉

Trust Erosion

All of the above compounds into declining brand trust

The Framework

The 6-Dimension Genuine Score™

Every piece of content is analyzed across six dimensions of authenticity. Each scored 0–100, combined into your overall Genuine Score™.

📝

Jargon Density

Flags buzzwords, corporate speak, and filler phrases that make you sound like every other brand.

🗣️

Human Voice

Detects AI-generation patterns — sentence uniformity, hedging, and robotic rhythm.

🎯

Claim Specificity

Are your claims backed by data, names, dates? Or just vague puffery?

Urgency Legitimacy

Catches false scarcity, fake countdowns, and pressure tactics that erode trust.

🌱

Sustainability Integrity

Flags greenwashing — vague eco claims without evidence or certification.

💛

Empathy Proof

Checks if empathy statements are backed by actions or just performative words.

How It Works

From paste to publish in 60 seconds

1

Paste your content

URL, text, or file upload — any marketing content works.

2

Get your Genuine Score™

AI analyzes across 6 authenticity dimensions in 15 seconds.

3

Fix what's flagged

Click any red flag for why it's a problem — and get real alternatives.

4

Publish with confidence

Share your score, track improvements, build genuine trust.

Everything you need to be more genuine

Line-Level Annotations

Click any flagged phrase to see exactly why it hurts trust.

AI Rewrite Suggestions

Get 3 genuine alternatives for every flagged section.

Score Tracking

Track authenticity improvements across your content over time.

PDF & CSV Export

Share reports with stakeholders and keep audit trails.

Compliance Ready

Flag FTC & ASA issues — false urgency, greenwashing, fake claims.

Free to Start

3 free scores monthly. No credit card, no signup required.

Score it before they ignore it.

Your audience already knows when content is fake. Now you can catch it first — and fix it before you hit publish.

Score Your Content Free